There are many different area of Tulum Beach. Each has their own characteristics. We like going to El Paraiso for a few reasons. One is that it has more palm trees then some of the others we have been to which can be very nice on supper hot days. The sand it not as pebbly as some other areas and is largely clear of rocks.
There is a nice beach club/ hotel here. I ordered a cheeseburger for the kids and it was good, but a little pricey. There are nice clean bathrooms and a really fun trampoline. I mean, how can you beat a trampoline on the beach.
The other nice thing here is that it is has some people around but is not very populated. It never feels crowded. There is lots of room to play around the sand and there are fun fishing and snorkeling tours you can get.
The world 2nd largest off shore reef is just off the beach. There are so many wonderful things to see that having a mask in hand when you hit the beach is a must.
When getting ready to head home, I love the fact that there are taxis at this spot ready for you. That is really nice when you are at the end of a long day. A taxi is never too far off if you are just waving one down but it is nice not to wait. It usually costs us about 40-50 pesos to home or back to town.